What I will learn?

• Principles of logo design - In this section, you'll get to understand the guiding principles of logo design. You get to know what makes a winning logo.
• Generating design inspiration - You will be learning simple tips and tricks on how to always have design ideas that'll wow your clients.
• Understanding negative space logos - Negative space logos are unique in themselves. You will learn how to successfully incorporate them and use them rightly.
• Introduction to Adobe Illustrator - In this section, you'll be learning about adobe illustrator from scratch in simple terms.
• Adobe Illustrator tools overview - Adobe illustrator tools could be overwhelming, but in this section, you'll get to understand the major tools used in logo design.
• Concept development - You will learn how to develop several concepts for your logo and not get stuck with just a single concept and also how to create several variations of your logo.
• Design brief and research - You will learn how to properly interpret your design brief into a logo that speaks of the brands values.
• Sketching - I'll be taking you through the steps to conduct quality research before designing a logo and creative ways to sketch out ideas from that research you made.
• Psychology of colors - Colors, if used properly, evoke the right emotions. You'll be learning how to use colors to interpret the core values of a brand.
• Psychology of fonts - Fonts have an excellent way of speaking about a brand and so you'll be learning how to properly use fonts for different functions.
• Psychology of shapes - Shapes alone have a peculiar way of speaking of a brand. Circles and squares have what they represent, and you'll be learning that in this course.
• Vectorization - After conducting effective research, I'll walk you through the process of vectorization. That is, giving your logo some flesh after sketching on paper.
• Logo rationale and Logo variations - In this section, you will learn to translate your logos and derive meaning from every decision made in your logo. You will learn to create several variations of your logo.
• How to download and install fonts - You'll be learning how to download and install fonts. And you'll also have access of great fonts sites.
• Monetization stage - Closing the sale with a client has always been a challenge to many but in this course, you will learn to charge a client without scaring them away or under-charging them.
• Presentation - In this section, you'll be learning the most professional way of presenting logos to clients after you're done designing them.
• Getting clients - Getting clients has always been one of the major challenges of designers, not just logo designers. But in this course, you'll learn the art of getting clients on a regular.
• How to set up your portfolio - A portfolio is a body of documents containing all your works and designs. As a designer, having a solid portfolio cannot be over emphasized. It's where clients run to in order to know if you're fit for the job. I'll show you how to create a solid portfolio.